mauricio vazquez

Developed integrated prospecting campaigns that increased qualified subscribers by 28% over a 6-month period

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Improved conversion rate of subscribers to deal opportunity by 64% through the use of nurture workflows that involved personalized email drips, paid retargeting and direct call follow-ups

 

Expanded organic visibility by 228% though the creation of landing pages and search engine optimized (SEO) content that was focused on high intent keywords tailored to our ideal customer profile

 

Created and distributed industry research survey with over 600 respondents, resulting in the organization’s primary lead generation asset, with over 500 downloads

 

Coordinated monthly educational webinars using Demio and achieved 50% average registrant attendance

 

Orchestrated strategy and vendor management of paid media efforts, achieving a 2:1 return on ad spend

 

Lead website refresh vendor management from creative direction to functionality of components within site

 

Analyzed performance data from HubSpot Content Management System (CMS) to drive strategic decision making

Lead the development and execution of digital marketing strategies aligned with clients' business priorities with the goal of driving qualified leads. 

 

Manage an Enterprise portfolio of over 35 client accounts spanning across industries from industrial manufacturing to consumer services.

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Enhance the success and personal development of a Customer Relationship Team comprised of 4 specialists, fostering an internal team culture of growth and innovation.

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Perform keyword research, competitive analysis and content optimization to further advance both PPC & SEO strategies.

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Consult clients' on improvements to User Experience (UX) for both desktop and mobile to help create more desirable interactions.

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Measure & communicate results of digital strategies utilizing Google Analytics, Google Search Console, Google Ads, BrightEdge, Loop Form Tracking Analytics, and more.

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Uphold and provide excellent customer service to all clients through organized and meaningful communication, awareness of industry trends, and budget conscious cohesive plans.

Founded and developed digital marketing agency specifically tailored to serving the brand promotion of high school athletic programs

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Manage social media marketing of content on Instagram, Twitter, and Facebook, ultimately achieving average audience growth rate of 42.84% and average engagement growth rate of 64.24% across 4 clients

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Implement and refine search engine optimization (SEO) utilizing Moz platform to achieve first page placement on search engine results page (SERP) for highly targeted keywords

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Administer Paid Search (SEM) strategy through use of Google Keyword Planner and AdWords, managing and adjusting bids based off marketing objectives and KPIs 

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Utilize Mailchimp platform to execute engaging email marketing strategy including list management, optimization through A/B testing, and nurture campaigns

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Prepare quarterly marketing research reports utilizing Hootsuite Analytics and present to clients with 100% customer satisfaction rating

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Created commercial website utilizing Wix Content Management System (CMS) to serve as landing pages for content funneled through paid, social and email marketing efforts.

Invested 120+ hours of lesson review and project composition towards attaining recognized experience in digital marketing/ marketing analytics to best further expand my knowledge base.

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Gained experience in a wide array of digital marketing tools including MozPro to assist in fine tuning SEO performance, SEMrush to optimize PPC efforts, HubSpot CRM to improve content marketing strategies, Facebook Ads to promote paid social ads, and MailChimp to deliver impactful email marketing campaigns.

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Improved performance capabilities within Tableau through comprehensive understanding of applying data hierarchies, filters, groups, sets, calculated fields and map based data to best be able to deliver highly impactful data visualizations and dashboards.

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Evaluated audience metrics in Google Analytics to help measure success of acquisition and engagement efforts, as well as goal conversions, to best optimize marketing budgets.

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Created and implemented business goals and defined metrics needed to achieve those goals. Applied a variety of frameworks to collect data and created analytic briefs to present findings.

Enabled agile methodologies using Scrum framework throughout Career and Technical Education professional team and students

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Led sprint planning, sprint reviews and sprint retrospectives, facilitating efficient and effective project management

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Managed three sections of 25+ Digital Media/ Web Technology students towards fundamental design skill development within Adobe Photoshop, Illustrator, InDesign, Dreamweaver as well as high level understanding of HTML coding

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Promoted into leadership role of interim Offensive Coordinator, leading group of 40+ coaches and athletes through research, development, and implementation of innovative offensive game plans

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Optimized use of Hudl SaaS (Software as a Service) to host program and competitor data which in turn allowed for granular analytics on tendencies and performance statistics

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Led team of 34 wide receivers through installation of play concepts, development of foundational movements, and team-oriented behaviors

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Initiated Bridgeland Track & Field program, leading a group of 200+ student athletes in personal and athletic development

Conducted fundraising efforts including $100,000+ of corporate advertising sponsorships and $25,000+ in direct sales sponsorships

Organized Summer Development Camps for 500+ athletes for Track, Football, and Strength & Conditioning

Pioneered Algebraic Reasoning course in its first year of existence on campus and worked with a team of 5 other district representatives on creating coursework for Leander Independent School District

 

Coordinated JV Offense through organized practice scripts, detailed game plans, and disciplined group activities

Led small group instructions for 48 at-risk/ special needs sophomores

Retaught and assessed Algebra skills to 6 students in preparation for State End of Course Retests with 100% passing rate

Managed 2 sections of on level Algebra I with 95% End of Course Pass Rate and 2 sections of on-level Geometry

 

Organized and implemented practice plans for team of 100+ athletes and coaches

Researched, collaborated and prepared year long brand plan book for client Nissan USA during the 2012 Nissan Student Advertising Competition (NSAC) with the goal of creating an advertising campaign targeted towards multi-cultural millennials (MCMs), ages 18-29 years old with a $100 million budget.

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Analyzed extensive primary and secondary research including over 30 personal interviews, 30 focus group sessions with MCMs, audit of over 30 websites of dealers in top MCM cities, and Qualtrics surveys of over 900 MCMs.

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Created SWOT analysis, key competitor identifications, target market definition, zoning of top designated market areas, and personification of our target market segments.

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Earned best plan in District 10 for our campaign "Experience Innovation."