Throughout the majority of the projects with Udacity, the focus was on the early parts of the customer acquisition funnel; such as building awareness and gathering potential leads. These top of the marketing funnel activities encompassed everything from creating great content and distributing that content across social channels, increasing awareness of the client's website through search engine optimization, and paid search. 

 

In this project, the focus was shifted to email marketing, one of the more bottom funnel activities that often performs as one of the higher converting marketing channels. The goal during this project was to create an email marketing campaign for Udacity Corporate Training encouraging lead engagement and ultimately converting these leads to a later stage in the customer buying journey.

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Tools Used: MailChimp